I believe design isn’t about things; but rather the relationships that surround them. Design is negotiation, a constant mediation between analysis and synthesis. It is a process of intelligent trade-offs in which beauty is only achieved through a masterful arrangement of delicate compromises.
Since graduating from design studies at OCAD University in 2004 I have been active in the design community, consulting as a product designer, creative director, design strategist, speaker and sessional design instructor. To date, I have had the great fortune to apply my design thinking to the markets of consumer electronics, biomedical, children’s toys. home furnishings, promotional materials, transportation.
I am a professional member with the Association of Chartered Industrial Designers of Ontario (ACIDO).